Reaching your fans on Facebook organically and featuring in their News feed is becoming increasingly difficult. We offer some simple ideas to help squeeze every last drop of your organic reach on your business page on Facebook.
Keywords are important in posts on Facebook. Keep posts social & as personal as possible without overstepping the mark of professionalism. Think about how your comments will be perceived by your followers/audience. Consider their reactions before you get their reaction!
Whilst it’s not mandatory to include an image in your post it is a good idea. According to Kissmetrics photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. Here’s some more food for thought -
· Limit the number of words you use - most people don’t read loads of text on Facebook. Buffer Social identifies that a maximum of 250 characters is a good rule of thumb for posts.
· Include hashtags for words that are useful in searches that relate to the post as well as relevant keywords for your business.
· Include links – Facebook loves it when you include links to websites (be it yours or to another website).
· Questions as posts appear to get more comments
· While non-question posts get more likes and more shares
· Make sure you reply to messages within an agreed time frame
· Make sure you reply to comments within an agreed time frame
· Tag fans/followers as often as you can so that their friends get to see your business name in their news feeds.
· Schedule your posts for the week – using the scheduling tool (under publish tab).
Engaging on others posts & pages – Commenting and Sharing Other’s Posts
Facebook is really all about engagement. That doesn't just mean "Liking" a page or post it is really about the conversation – the comments and the shares. Lots of businesses forget to like, share or comment on other business’ posts. Facebook is meant to be social – reciprocate with other businesses. Share the love & help them and hopefully they will help you. However, not everyone is educated in reciprocating on Facebook so sometimes you need to give complementary businesses a little nudge.
It’s a good idea to share a post & tag the business/person whose post you are sharing.
At least once a day run through your news feed and engage on other business pages – especially those who can assist you share news about your business to similar target markets.
If you leave a comment on another page’s post then tag the business in your comment so that your business name is then fed to all of the followers engaged in that post.
Housekeeping – security settings, see first option, contact us, shop now & other tabs.
Facebook can be a source of great information for your followers. You need to make sure you are maximising the opportunity Facebook offers your business.
It’s a good idea to run through your security settings to make sure you are comfortable with how your page is shown to the world, who sees your page & how followers can interact with your page.
Ask all of your followers to click on the See First option under Following button so that your business page posts are first to appear on followers’ news feed.
Make sure you have all the apps available to you up on your Facebook page e.g. e-newsletter opt-in, Pinterest, Twitter, TripAdvisor & other social platform links. You can change the order of these on the left side of your page.
Check that your apps etc. on the left of your page are in priority order – what is most important to your business – Reviews? Videos? Photos? Apps?
Complete your “About” page and include as much detail as possible.
Think about updating your cover page every couple of months or when you have something important to tell your fans.
Leave your Avatar alone – it is your identity on Facebook – you don’t want any one confused with who you are.
Messages, Notifications & Insights
It’s important to keep up with these 3 areas of your Facebook page.
Messages – Facebook is now tracking how quickly you respond to private messages you receive. This is a great way to send an email style message to one or a group of followers.
Notifications – The easiest way to know what people are saying, what they’re sharing from your page and to keep up with all the activity on your page in the one place.
Insights – analytics for Facebook. You need to spend time each week to see which posts are performing the best or the least, when your followers are on Facebook and the breakdown of your followers by characteristics such as gender and age. You can watch your competitors page & see what engagement they have or you can add pages you want to watch.
· Remember to make the conversation two – way. Engagement is the key to success on Facebook.
· Check that your page & all the parts that make up your page are working at optimum capacity for your business.
· Use hashtags – make them relevant and search engine friendly!
· Tag people in your posts & your comments and shares. Get your business name out there organically.
· Educate your fans about the “See First” option so that you are a “VIP” in their news feed.